Who’s Using Twitter and How?

Just found some very fascinating statistics about Twitter from a report by Sysomos [via Influential Marketing Blog]. Some of the numbers are not suprising to me, some are. For example, it’s pretty much a law of nature that behavioral/ usage patterns for natural and man-made phenomenon follow an exponetial curve. So the stat that a very small number of Twitter users make up the bulk of activity isn’t such a surprise.

Twitter by age groups

What is a surprise is how few followers the majority of people have (see graph below). Of course, that might explain why Twitter supposedly has such a high bounce of rate people who signup, try it for awhile, then abandon it.

Twitter: followed vs followers

I initially tried Twitter for a few months starting early 2007 and gave up on it shortly afterwards, However, between then and early 2008, I had researched Twitter’s effective uses more thoroughly. People were finding it valuable, and I needed to understand how. In late 2008, I really got into Twitter and have since built up my following. Twitter’s follow limit rules are a bit of a roadblock, but building a truly valuable network does take time.

Twitter use by day
Here are some tips to follow to learn to use Twitter effectively.

  1. Take your time to understand how other people are using Twitter.
  2. Decide how you will use Twitter for yourself or your business or organization.
  3. Sketch out a Twitter strategy.
  4. Determine the daily and weekly tasks necessary for your tasks to be effective.
  5. Write up a schedule.

Now get to it!




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