Who’s Using Twitter and How?
Just found some very fascinating statistics about Twitter from a report by Sysomos [via Influential Marketing Blog]. Some of the numbers are not suprising to me, some are. For example, it’s pretty much a law of nature that behavioral/ usage patterns for natural and man-made phenomenon follow an exponetial curve. So the stat that a very small number of Twitter users make up the bulk of activity isn’t such a surprise.

What is a surprise is how few followers the majority of people have (see graph below). Of course, that might explain why Twitter supposedly has such a high bounce of rate people who signup, try it for awhile, then abandon it.

I initially tried Twitter for a few months starting early 2007 and gave up on it shortly afterwards, However, between then and early 2008, I had researched Twitter’s effective uses more thoroughly. People were finding it valuable, and I needed to understand how. In late 2008, I really got into Twitter and have since built up my following. Twitter’s follow limit rules are a bit of a roadblock, but building a truly valuable network does take time.

Here are some tips to follow to learn to use Twitter effectively.
- Take your time to understand how other people are using Twitter.
- Decide how you will use Twitter for yourself or your business or organization.
- Sketch out a Twitter strategy.
- Determine the daily and weekly tasks necessary for your tasks to be effective.
- Write up a schedule.
Now get to it!

