If you publish a blog for your small business’ website, you probably know that’s not enough to achieve “presence” online. What you need is build up your online visibility with the judicious use of social media.

To that end, a guest article at Problogger by Mark Hayward talks about how he created a social media footprint for his business. In his case, his strategy included the use of Flickr’s image sharing service, YouTube, suitable forums, Twitter, Facebook and HARO (Help a Reoprter).

Hayward’s has a companion article to his Problogger piece at his own personal website, which in turn points to a couple of other articles of his, including 25 Ways to Create Your Social Media Footprint Today and 20 Must-Read Beginner Twitter Tips for Small Business Owners (over at TwiTip).