What’s the best way to use Social Media (e.g., Twitter, Facebook, etc.) for your business or organization’s website? American Express’ small business Open Forum has some “secrets”: 1. Be agenda free. 2. Make it personal. 3. Go outside your comfort zone. 4. Manage more with less. 5. Commit to the long haul. To summarize, don’t over-promote your brand or organization. Do try to relate to your “followers” and friends on a personal level – think about what they need, not just how to tell them about your brand, business or organization. Remember that social media marketing is a long-term effort and that you may not get results immediately.

See Open Forum for more info.