One aspect of business marketing is obviously advertising. AdSavvy is a new site that covers the effectiveness (or lack thereof) of specific ads. There’s a fair bit of focus on TV advertising, though print ads are discussed as well.

The contributors are web publishers, and  at least one contributor regularly sells and buys online advertising. They’re all experienced bloggers with a strong presence in the blogosphere, so the opinions expressed at AdSavvy go beyond “armchair”.

Something worth checking out is the new AdSavvy Show, a short online video show, hosted on YouTube, that analyzes advertising in a humorous manner. The first episode of the AdSavvy show has already been posted.