When does your business have too many social media accounts? Dell Computers, at last browse, had at least a dozen accounts. Whole Foods – whose CEO has been recently stirring up controversy with his very vocal opposition to Obama’s healthcare ideas (to the point of inspiring a social-media-led boycott) – has about 150 Twitter accounts. Is that going overboard?
Well in the case of Whole Foods, they lay out their list of Twitter accounts fairly clearly. There are at present only 5 accounts maximum that might be of interest to anyone interested in the supermarket. The other accounts all provide either “metro area” or specific store news streams from several states. So the average Whole Foods Twitter follower is unlikely to follow more than 6-7 of the accounts.
Now despite Whole Foods’ current controversy, you can learn something from their social media strategy. For example, go where your customers are [via Mashable]. That is, don’t feel that you have to create accounts on every social media site. Focus on some of the more popular sites – especially the ones you feel your customers are using – depending on what you want to achieve.